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KNOW YOUR FINANCIAL RIGHTS

As an investor and a tax payer, we have certainrights. Here are the following fundamental rightswhich can be acted upon whenever necessary: Right to return insurance policy There’s a Free Look Period in life insurance, which gives you the right to return the policy within 15 days of receiving policy documents, if you do not want it. All life insurance policies and health insurance policies having a term of 3 years and more come with this Free Look Period. If you wish to return the insurance policy, you need to submit an application which can be downloaded online. If an agent has mis-sold a policy to you, there is a risk of him or her deliberately not sending it within the prescribed 15 days. Right to not be harassed by lenders Even if you default on a loan, it is obligatory for the lender to give you a 60-day notice. The lender or recovery agents do not have any right to harass you or disrespect you. Further during the 60-day notice period they can only call you between 7am an

DIGITAL PAYMENTS

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WHAT IS DIGITAL PAYMENT Digital payment is a way of payment which is made through digital modes. In digital payments, payer and payee both use digital modes to send and receive money . It is also called electronic payment. No hard cash is involved in the digital payments. All the transactions in digital payments are completed online. TYPES OF DIGITAL PAYEMENTS ANDROID BASED APPS E WALLETS PLASTIC MONEY ONLINE TRANSFER AEPS USSD Android Based Apps:  –  Apps are specifically introduced in order to facilitate online payments. You need to download the app and create an id using your mobile no. UPI:  Uniform payment interface is a mobile based app where you can transfer fund just a click away. Utilities like account transfer, bill payment, account check can be easily made from it. Apps like Mobile pay, I mobile, SBI and HDFC can be used. Limitations: Some app cannot be sync with other payment apps limits on transfer in per day less extra benefits provided depend

PAYMENT MOMENT OF TRUTH

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Have you noticed that the checkout experience has become increasingly complex? More and more people wave their mobile phone on the POS device. Others simply tap their card and go. Forget paying with cash - in Amsterdam where I live now, many stores refuse bills and coins and only accept cards. And it’s not just when standing in line at your local grocery store; but also when paying online or buying with your mobile phone. There are more options and more steps to take before completing the purchase. Since the beginning of my career, I have always been fascinated with reasons why people buy. I recall back in graduate school, learning about one of the simplest ideas behind the marketer’s ability to influence consumer behavior though “Moments of Truth”- a term coined by Procter & Gamble two decades ago. Understanding Marketing Moments Customers are faced with so many options. What pushes them to make their decision? Do they pick the product with the brand name they saw on

POINT OF SALES TECHNOLOGY

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The point-of-sale (POS) environment has undergone an evolution over the past few decades in both technology and methodology. With restaurants and retailers looking to provide the best customer payment experience while simultaneously optimizing their internal capabilities and operations, a shift to cloud-based POS solutions is inevitable. Here, we’ll take a look back at POS systems of the past and how today’s technologists and developers are providing enhanced capabilities and substantial operational benefits in the development of POS solutions. Legacy POS systems—also known as “traditional” systems—are characterized by stationary terminals that store payment data on local servers and run on a closed network. The 1980’s marked the arrival of legacy POS hardware devices such as  electronic registers and credit card readers , but the most significant trend emerged in 1992 with the launch of the first  POS software  for Microsoft Windows. This revolutionary software—and similar PC-based

MOBILE MARKETING

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Almost everybody has mobile phones. People are with their mobile phones more often than with anyone else. Most of them sleep next to their mobile phones, and the first thing they do when they wake up is to look at their mobile phones. Aren’t mobile phones the best way to send everyone a message, keep them thinking a certain thought, and keep them doing certain things? You can come close to achieving this by bringing your business to everyone’s mobile phones. Here are the tips. What is Mobile Marketing? Mobile marketing is a form of marketing that gets you as close to your customers as possible. You use their mobile phones by sending them text messages to advertise your products, providing a mobile site, or providing a mobile app . Every part of the way that your customer will take after seeing your projects should be planned and prepared by you. You should continue to provide them with advertisements of your products to keep your business on their minds. Why Mobile Marketing is

GLOBAL TRENDS FOR DIGITAL WALLETS

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Technology is changing our relationship with money. Studies have shown that  digital wallets are the preferred method  for transferring money for 57% of the U.S. population, with over 60 million American adults reaching for their smartphone rather than their wallets. When it comes to international payments however, cash is still king. Despite this, the introduction of new innovations and disruptor brands are set to change the industry in a major way, especially as more people adopt online and mobile solutions. Once international money transfers are made as simple as sending an email or composing a text, it’s fair to say the path for a predominantly online-based IMT industry will have been paved. Here are the top trends likely to make this idea a reality: Increased competition The digital age has seen the rise of non-traditional players shaking up the international money transfer industry. No longer do users have to rely on banks to complete transactions. With the introduction

MOBILE WALLETS

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Where they are, where they are going, and how they can delight your shoppers Mobile commerce currently accounts for 37% of the world’s online spending, with the number climbing to around 50% in the U.K., Australia and China. And mobile wallets, with their seamless payment flows, backed by powerful brands like Apple, are helping to drive this trend.  Adoption in different markets and industries varies greatly, due to different regulations, infrastructure, and level of consumer readiness. Apple Pay and Android Pay are currently targeting main markets like Europe, Asia Pacific and the U.S., while Samsung Pay, which is currently an in-store method, is also turning its attention on developing markets in South America. Meanwhile wallets like Alipay and WeChat Pay have become mainstream across China, and beyond. Apple Pay: The leader in luxury and convenience Two years after launch, Apple Pay has announced 12 million users across the U.S., Canada, Australia, Singapore, Hong Kong,